Newsletter PR is the basic tool allowing to share information on the brand, its services and the producer with the branch media.
Regular mailings addressed to the journalists and editors are focused on establishing a fixed contact with the mass media in order to share the newest information on what's going on in the firm or what happens with the product.
Journalism runs on fresh and verified information. The more unbelievable, thrilling or innovative announcement, the higher chance it will be quoted on websites, portals, in magazines, not to mention television or radio.
Newsletter directed to the journalists is the absolutely basic PR service and regardless other components of the PR strategy it should be included in every PR campaign.
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